News.me, A New York company has acquired assets of the social news service Digg and focused on chance of making it as a long shot. Digg came up with the business model of making the app that makes it easy for users to discover new things. It is on the right path and shows others how to move forward.
In the past couple of years, Digg was only a small force on internet and the company basically came up with sponsored story links, which proved to be one of the best and successful websites with the overall usage behaviour of the community.
Digg took that concept and applied the same for mobile apps. They also call this as the apps that users love. Apps, which meet the Digg criterion, will pay undisclosed money for featuring.
Jake Levine, Chief Executive of Digg said that 2 apps featured in the tests had clicked through the rates of two and four percent with almost 250,000 impressions for one add across the mobile and web platforms, with top rates on the mobiles and smartphones. Even buzzfeed has similar kind of approach and it will continue to debate on this context.
John Borthwick, the CEO of Betaworks believes that media types and content will continue to evolve. For instance, Google AdWords has offered the utility, which is completely different from the unpaid search results that lead to better usage of advertisements.
It turned as a big hit and the company has benefited from the ads. Twitter started pushing the tweets related to the promotions and they were synced with the unpaid behaviour. Digg is in the process of increasing its services.
However, the situation is quite different when compared with the early days and many other publications that started eventually cratered since they were unable to build big. Like Appsfire and Digg, we are likely to see more number of people taking the gander at the application market. In this arena, Yahoo is one company to watch out for, with new CEO looking for a better opportunity for reinvention, and aggressively investing on new technologies.
However, it should start again by snagging the apps fire and have to build the app-network. For Digg, it is life again, and we hope to see others following their footsteps soon enough.